www.NYC Showcase.info

From 2000 - 2005, NYC Showcase operated an ecommerce store through the URL

http://www.nyc-showcase.com

For five years, customers enjoyed browsing a selection of gifts and accessories,
continuously updated to reflect the change of season and holidays.

The family partnership business began after successful sales through online auction houses, like ebay. The first product carried, a collection of pewter pins, were manufactured in the United States by Jonette "JJ" Jewelry.

Offering over 400 items, NYC Showcase quickly became one of the largest JJ distributors online. The navigation of the ecommerce store was divided into categories, each item had its own page, with detail photograph and description.

The corporate identity was developed with a new logo, and extended to the jewelry cards used as pin backings for packaging.

Over a five year period, inventory was expanded to include trend jewelry and gift items, broadening the target market.

Marketing strategies included search engine positioning, trade shows, banner ad exchange programs, announcements on online community boards and word of mouth. Sales incentives such as gift boxes and shipping specials were frequently offered. A large amount of business was from repeat customers.

The hosting services of Bizhosting were used for the shopping cart, inventory management, site tracking and statistic data. Propay was used as the credit card merchant.

In the end, Jonette Jewelry stopped manufacturing pins after 70 years, and NYC Showcase shuttered in 2005, with one partner entering the semi-precious market with handcrafted original designs, currently available at www.jewelrydesignbysusan.com

MMM created and completed the concept, logo, digital photography, design, descriptions for over 400 items and HTML coding.